In between brain-rattling tackles and blatant consumerism was planted a seed of beauty and joy, inspiration and hope. Now, at one level, I should be grateful that an insurance company with deep enough pockets to afford a Super Bowl ad has added a nuanced definition of love to the public conversation. Lewis, the 20th-century Anglican academic, Christian and author of the beloved “Chronicles of Narnia,” who wrote about them in a book titled “The Four Loves.” In it, he highlighted the same four types of love delineated by New York Life: storge (affection), philia (friendship), eros (romantic) and agape (charity). If those sound familiar, chances are it’s because of C.S. The third is eros, the uncontrollable urge to say ‘I love you.’ The fourth kind of love is different. Next, there’s storge – the kind you have for a grandparent or a brother.
The insurance company’s ad continued: “The first is philia - philia is affection that grows from friendship.
What could ancient Greek, and words I learned my first semester of seminary, possibly be doing amid the most expensive ad buy of the year?Īs the 60-second spot for New York Life unfolded before my eyes, I was amazed to hear an explanation of these four aspects of love. I froze, with a guacamole-laden tortilla chip perched inches from my watering mouth, wondering if one of my kids had inadvertently changed the channel away from the Super Bowl. (RNS) - “The ancient Greeks had four words for love,” the narrator intoned.
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